Channeling the spirit of Pierre Balmain’s legendary midcentury Jolie Madame tailoring, the new JOLIE frame is an excellent example of how powerful and immediately recognizable silhouettes have been helping to set the historic house of Balmain apart for over 75 years. Pierre Balmain dared to boldly propose fresh, audacious and feminine designs that forever changed the course of postwar Paris couture—and the JOLIE, with its feminine, extreme cat-eye styling, makes very clear that Olivier Rousteing and the Akoni design team share a dedication to continue building upon that historic legacy. Rousteing notes that the JOLIE is also the perfect reflection of the spirit of the today’s Balmain Army, whose young rebelles embrace their never-too- sugary, never-too-sweet feminine power, as they push back and push forward.